Our Philosophy

Gentle, fair, clear and respectful communication based in understanding – which is the foundation of force-free training – not only produces dogs who enjoy learning, but helps to build a trusting relationship between dogs and people.

Scientists are learning more every day about how dogs behave, learn and think; it’s clearly a complex phenomenon. We believe that all the influences to behavior need to be considered when seeking to bring about behavior change. In many circumstances, attempting to change or manipulate behavior is not really a fair ask before addressing underlying factors.